In 2016 Cancer Voices launched a new logo branding concept for Australia called “Consumers Included”, a logo seal of approval for consumer inclusion. It was trademarked in 2017.
Why include consumers? The added value and benefit of including informed consumers in conferences, forums and other events, for the organiser, the attendees, representative consumers and their networks has been demonstrated and is now well accepted. To promote and encourage this practice, a “seal of approval” logo has been developed, and is available for use.
Display of the distinctive Consumers Included® logo shows your members, speakers and stakeholders that at a meeting, workshop, conference or event host, you are committed to engagement with consumers in a meaningful way. Inclusion benefits the host organisation, its members and conference attendees as well as ensuring that networked consumers learn more about the latest research, information and thinking in their field of interest. This will ultimately improve the quality of our Consumer Involvement in Research Program and other representational and advocacy activities.
There is no charge. The logo was trademarked in 2017 to protect its use. A list of those organisations using the logo is available here and we advise the 30 strong Australian Cancer Consumer Network groups of its uptake.
Whilst this is an initiative of Cancer Voices Australia for cancer related conference hosts and organisations, our future plans are to extend it for more general health related use.
Please contact us via [email protected] for further information or if you have any questions.